Case Study: Haikko achieves seamless multichannel marketing with APSIS

Haikko - Customer Case Study

Haikko, a Finnish hotel and spa company, wanted an easier way to manage email marketing and grow newsletter subscriptions across both online and offline channels. To support its digital marketing efforts, the team chose APSIS Pro because it was simple to use and offered local-language support in Finnish.

APSIS helped Haikko build a seamless multichannel email strategy, including website sign-ups, event sign-ups, monthly newsletters, and a new B2B-targeted email template. The results were strong open and click rates, lower printing costs thanks to a shift toward online channels, and a trusted long-term partnership with APSIS that also included useful webinars, seminars, and training.

Haikko

Jaana Hujanen

Customer Service and Sales Team Manager