Case Study: Færgen boosts customer satisfaction and revenue with APSIS

Færgen - Customer Case Study

Færgen, the Danish ferry company operating 8 routes between Denmark and Sweden, wanted to reduce the load on its customer service team while improving customer satisfaction and making better use of internal resources. APSIS helped address this need with APSIS Pro, including Trigger and consultancy services tailored to Færgen’s specific communication challenges.

APSIS implemented automated email flows in four languages across key steps of the booking journey, including order confirmations, ticket change confirmations, upgrade notifications, and a reminder three days before travel. The result was better self-service for customers, improved satisfaction, and over 100,000 EUR in additional onboard sales, while APSIS also delivered high stability and strong deliverability for Færgen’s communications.

Færgen

Simon Lambrecht-Deleuran

E-commerce Manager