Case Study: Bilmånsson boosts email open rates with Apsis One

Bilmånsson boosts email open rates to 40% with APSIS

Bilmånsson Skåne AB, a car dealership in southern Sweden, faced the challenge of managing long, complex customer journeys and delivering relevant, non-spammy communications across multiple touchpoints. To modernize their marketing, they switched from the legacy platform Apsis Pro to the Apsis One platform from vendor APSIS, seeking better tools for segmentation and customer insight.

Using APSIS's Apsis One platform, which provided email marketing, forms, and segmentation capabilities, Bilmånsson gained deeper customer insights and improved targeting. This resulted in a significantly higher email open rate of 40%, which is 13% above the industry average, and a click rate of 7%, which is 2% above average. The solution empowered them to build better customer relationships and move forward with plans for further personalization and automation.

Bilmånsson Skåne AB