Case Study: Arla achieves personalised omnichannel offers with APSIS

Arla kept their brand relevant with APSIS Profile Cloud

Arla, the dairy cooperative behind high-traffic recipe sites and mobile channels in Sweden and Denmark, wanted to deliver personalised experiences across online and offline touchpoints. The challenge was to tailor offers and communications to each visitor, improve email segmentation, convert digital visitors into local store customers, and re-engage passive users. To do this, Arla used APSIS Profile Cloud alongside APSIS Pro.

APSIS helped Arla collect and enrich real-time customer data, build individual profiles, and trigger targeted content, discount coupons, and automated winback emails based on user behaviour. The solution drove a 45% increase in membership from targeting and a 20% conversion to in-store purchase, while also improving email performance with a 15% lift in open rates and a 14% increase in CTR versus batch emails.

Arla