Case Study: Teenage Cancer Trust achieves faster multi-channel campaign delivery with APS Group's AI-powered artwork automation

Teenage Cancer Trust scales campaign assets 75+ with APS Group

Teenage Cancer Trust needed to deliver a high-impact, multi-channel campaign but sought to avoid the time and cost burden of manual artwork production while maintaining brand consistency. They partnered with APS Group, which used its AI-powered artwork automation service to address this challenge.

APS Group implemented a solution using its AI platform to create master templates from a hero creative, automatically adapting the campaign across 25 asset sizes. This streamlined approvals and delivery for digital, social, paid media, print, and OOH channels. The results delivered by APS Group included over 75 assets, an approximately 90% reduction in production time, faster speed to market, and greater efficiency for the charity's internal team.

Teenage Cancer Trust