Case Study: Kroger achieves faster, error-reduced promotional content workflows with Aproove Work Management and Online Proofing

Kroger manages 42,000 monthly proofs with Aproove

Kroger, one of the world's largest retailers, faced a significant challenge in managing the high-volume, complex promotional content operations for its 22 distinct brands. Their existing IBM proofing tools lacked essential features and were being sunsetted, creating a need for a best-in-class work management and online proofing platform. Partnering with marketing service provider PureRED, Kroger initiated a search for a new vendor to transform its Promotional Execution Centre of Excellence, ultimately selecting the Aproove Work Management and Online Proofing platform to meet its exacting requirements.

The Aproove platform was implemented in a multi-phased approach, replicating and then optimizing Kroger's existing processes. The solution streamlined workflows, enabled deep zoom for detail checking, and provided powerful comparison features. This resulted in a dramatic reduction in errors and operational costs, including avoiding late press charges. The implementation also increased team motivation and satisfaction. Most notably, Aproove successfully handles Kroger's immense scale, processing over 42,000 proofs with comments monthly and supporting a user base that grew to over 2,000.

Kroger