Case Study: UNICEF Australia streamlines content operations with Aprimo Digital Asset Management

UNICEF Australia enables 160+ users with Aprimo DAM

UNICEF Australia, part of a leading global humanitarian organization for children, faced significant challenges with its legacy SharePoint system. Their digital content was fragmented across various locations, making assets difficult to find, verify, and reuse. This lack of standardized metadata, version control, and governance created inefficiencies and compliance risks, preventing the organization from scaling its content operations effectively. To address this, they turned to vendor Aprimo for its Digital Asset Management (DAM) solution.

Aprimo implemented its DAM platform to create a single source of truth for all digital assets. The solution centralized content, integrated with essential creative tools, and provided built-in governance with role-based permissions for secure collaboration. As a result, UNICEF Australia enabled over 160 users, accelerated work with partners, and increased asset reuse. The implementation reduced administrative workload through AI-powered tagging and search, while stronger compliance controls and optimized storage created greater operational efficiency at scale.

UNICEF Australia