Case Study: Telarus boosts co-branded content efficiency with Aprimo Distributed Marketing

Telarus LLC - Customer Case Study

Telarus LLC, a large technology services distributor, faced a significant challenge in efficiently creating customized marketing materials for its extensive network of over 4,000 agents. With only a single designer, manually co-branding content like flyers was a major bottleneck. This prevented them from scaling their support and threatened their ability to differentiate themselves through partner loyalty. To solve this, they sought an automated solution from vendor Aprimo, implementing their Aprimo Distributed Marketing product.

The Aprimo solution streamlined the content creation process by allowing agents to self-serve, automatically populating their branded information into pre-approved templates. This resulted in immediate and significant gains, including over 2,030 co-branded flyers downloaded, a 200% annual increase in connected agents, and a 20% boost in efficiency. The success with Aprimo has enabled Telarus to expand into creating other branded content like email campaigns and has freed up resources to develop new materials, solidifying the platform as a valuable differentiator for their business.

Telarus LLC

Sean Goines

Marketing Manager