Case Study: School Specialty streamlines creative operations and eliminates duplicate work with Aprimo

School Specialty saves 1,000+ hours annually with Aprimo

School Specialty, a leading provider of educational products and supplies, faced a significant challenge with its creative, merchandising, and marketing teams managing assets across disparate shared drives and local servers. This lack of a central repository from vendor Aprimo led to frequent duplication of work, inconsistencies in content, and slow campaign execution as teams independently created their own versions of the same assets.

School Specialty implemented Aprimo Digital Asset Management to serve as a central source of truth for its assets. The solution integrated with tools like Adobe Creative Cloud and streamlined collaboration with version control and smart metadata. As a result, the company achieved a 34% increase in content health scores, a 49% product copy optimization rate, and saved over 1,000 hours annually through automated workflows.

School Specialty