Case Study: Philips achieves centralized digital asset management with Aprimo

Philips - Customer Case Study

Philips, a globally recognized company in healthcare, lighting, and consumer goods, faced challenges managing its vast digital content. Its previous siloed systems hindered collaboration, made assets difficult to find, raised security concerns, and were labor-intensive to maintain. To address this, Philips initiated its Digital@Scale program and turned to Aprimo for a solution.

By implementing Aprimo's digital asset management (DAM) solution, Philips created a centralized "Asset Library" that served as a single source of truth. This allowed for improved workflows, easier asset discovery, and stronger security. The results for Philips included a reduced time to market, improved marketing productivity, and significant cost reduction by eliminating duplicated efforts. The solution now supports over 15,000 users managing more than 300,000 assets.

Philips