Case Study: Meyer Corporation speeds product launches with Aprimo Digital Asset Management

Meyer Corporation - Customer Case Study

Meyer Corporation, a global cookware company, was facing significant challenges managing its marketing assets. With over 400 users in 10 countries, its manual processes reliant on FTP, email, and spreadsheets led to versioning issues, inconsistent branding, and a slow time to market that could take six months or longer. To solve these problems, Meyer turned to vendor Aprimo for a solution.

By implementing Aprimo Digital Asset Management (DAM), Meyer established a single source of truth for all its digital content. The solution provided a centralized, searchable repository with version control and secure access, which integrated with the company's ERP and PIM systems. The results were substantial, including a 30% reduction in time to market (a two-month improvement) and an estimated time savings of two hours per week per user searching for assets. Aprimo DAM enabled Meyer to increase productivity, protect its brand, and launch products faster.

Meyer Corporation

Ruby Canchola

Marketing