Case Study: Kimberly-Clark improves content reuse and speeds approvals with Aprimo

Kimberly-Clark boosts asset reuse 480% with Aprimo

Kimberly-Clark, a global consumer goods company, faced challenges scaling its content operations due to fragmented systems and manual processes. Using many disconnected DAMs and PIMs led to slow campaign delivery, low asset reuse, and long approval cycles. To address this, they partnered with vendor Aprimo to implement a unified content operations platform.

The solution provided by Aprimo replaced legacy tools and connected the entire content lifecycle, from planning to publication. This implementation delivered significant results for Kimberly-Clark, including a 56% faster time to market, a 480% increase in asset reuse, an 80% reduction in approval time, and a 40% increase in content volume without adding headcount.

Kimberly-Clark