Case Study: Ubisoft scales global digital asset management with Aprimo

how Ubisoft, a creator, publisher, and distributor of interactive entertainment and services, uses Aprimo Digital Asset Management to manage its global assets

Ubisoft, a leading creator and publisher of interactive entertainment, faced significant challenges in managing thousands of digital assets for its global marketing campaigns. Outdated software led teams to use disparate shared drives, creating security risks, content duplication, and delays. They needed a robust digital asset management (DAM) solution from a vendor like Aprimo to centralize assets and improve user adoption with a better UI/UX.

Ubisoft implemented Aprimo Digital Asset Management to create a single source of truth for its marketing assets. The solution provided a centralized library, integrated with legacy systems, and eliminated duplicates. This resulted in a 130% year-over-year increase in uploads and widespread adoption across over 30 departments. The Aprimo DAM solution provided the scalability and agility Ubisoft needed to improve its speed to market.

Ubisoft

Maria Efstathiou

Worldwide Business DAM Product Owner