Case Study: Bank of America achieves faster invoice processing and improved marketing visibility with Aprimo

How Bank of America used Aprimo Plan & Spend and Productivity Management products to market smarter

Bank of America needed to improve its marketing efficiency and effectiveness. The Corporate Marketing and Communications team faced challenges including inconsistent campaign management, limited project visibility, a lack of alignment with corporate objectives, and an inability to comprehensively track spending.

The solution involved implementing Aprimo's Plan & Spend and Productivity Management solutions. This provided real-time visibility into financial data and streamlined project approvals and invoice processing. As a result, Bank of America shortened project approval timelines by 27%, processed invoices 33% faster, and gained the ability to make smarter, data-driven decisions across its marketing organization.

Bank of America