Case Study: AT&T streamlines campaign workflows with Aprimo

How AT&T was able to achieve success by implementing Aprimo to manage their marketing budgets and processes!

AT&T, the world's largest telecommunications company, faced challenges in managing its complex, regionalized consumer marketing efforts. The company needed to unify its view of campaigns across numerous divisions and geographies and sought a collaborative platform to streamline workflows and improve visibility. To address this, AT&T partnered with Aprimo to implement its Productivity Management and Plan & Spend solutions.

The Aprimo solution provided a centralized system for managing all campaign activities, significantly streamlining workflows and approval processes. This implementation resulted in substantial measurable benefits for AT&T, including a $2 million cost reduction from eliminating duplicate systems, a drastic reduction in cycle times from two weeks to two hours, and a 25% increase in direct marketing output. The scalability of the Aprimo platform led to its expansion across multiple AT&T divisions.

AT&T

Ryan LaForge

Marketing Systems Manager