Case Study: SOS Children’s Villages improves asset management and donor retention with Aprimo

How Aprimo helped give them the advantage with Aprimo Digital Asset Management

SOS Children's Villages, an international non-governmental development organization, faced significant challenges in managing its marketing assets. The organization's content was stored across disparate databases with manual, inefficient processes that led to slow turnaround times, inconsistent branding, and difficulties ensuring compliance with data privacy regulations for the children it serves. To solve this, they sought a global solution from vendor Aprimo, specifically their Digital Asset Management (DAM) product.

By implementing Aprimo DAM, SOS Children's Villages centralized its asset storage and established permission-based access for its global associations. The Aprimo solution provided the necessary scalability and privacy controls, enabling faster emergency response and more efficient content distribution. This resulted in a measurable positive impact, including a 10-11% increase in donor retention and an additional 65-75 Euro per donor in initial test campaigns.

SOS Children's Village

Ute Hennig

Collaboration and Communications Advisor