Case Study: a global investment firm achieves FINRA compliance with Aprimo

Global Investment Firm achieves FINRA Compliance with Aprimo

A global investment firm faced significant challenges in maintaining FINRA compliance due to its reliance on inefficient manual marketing processes. These outdated methods, which included searching for assets and managing reviews on paper, led to missed deadlines, projects slipping through the cracks, and monetary fines for non-compliance. To address this, the firm partnered with Aprimo and implemented its Marketing Productivity solution to automate workflows and centralize content management.

By implementing Aprimo's cloud-based solution, the firm automated its workflows, eliminating lost work and paper trails. The result was a 25% reduction in review and approval times, a 73% increase in speed to market, and a 30% increase in productivity. Most importantly, Aprimo provided a compliant process that meets all FINRA regulations, eliminating the risk of monetary fines and increasing employee satisfaction.