Case Study: Copper State Communications reduces campaign launch time with Aprimo Distributed Marketing

Copper State Communications - Customer Case Study

Copper State Communications, a technology services provider, partnered with vendor CenturyLink and sought to improve its marketing operations. Their challenge was to reduce lengthy content creation cycles, increase customer engagement, and better measure campaign performance, as their previous process took up to 90 days to launch a single campaign. To address this, they turned to the vendor Aprimo and its Aprimo Distributed Marketing product.

By implementing Aprimo's solution, Copper State Communications automated its marketing operations and achieved significant results. The vendor's platform enabled them to co-brand and syndicate content, drastically reducing the campaign launch time from 90 days to just 30 days. Aprimo provided measurable impacts including increased speed-to-market, the new ability to analyze campaign performance, and a more efficient use of marketing resources, leading to higher engagement and better lead management.

Copper State Communications

Jeannie Erli

Carrier Services Director