Case Study: On Point Family Practice increases patient acquisition with April Ford

On Point Family Practice boosts website users 146% with April Ford

The customer, On Point Family Practice, is a private medical center focused on personalized care. Their challenge was to increase patient intake and fill their books with high-value, repeat patients after opening in 2021. To meet this objective, they engaged the vendor April Ford for services including website design, Google Ads, and lead generation.

April Ford implemented a performance-focused digital marketing strategy to generate growth at scale. The results were significant, including a 146% increase in total website users within a week of the campaign launch. The campaign also achieved a 48% higher Google conversion rate and an 82% lower cost per conversion than the medical industry standard, demonstrating a highly effective patient acquisition program.

On Point Family Practice