Case Study: National Recreational Vehicle Brand achieves 30% YoY sales growth with April Ford

National Recreational Vehicle Brand boosts sales 30% with April Ford

The customer, a national recreational vehicle brand, faced the challenge of generating high-intent, sales-qualified leads to accelerate conversions and establish itself in a competitive national market. The vendor, April Ford, was engaged to implement a performance-focused sales flow to meet this demand and drive growth.

April Ford executed a multi-channel performance strategy using Google Ads, Meta prospecting campaigns, and Connected TV programmatic ads to target high-income buyers. This hyper-targeted approach, combined with a streamlined lead flow and consultancy, resulted in an 830% increase in sales-qualified leads and a 30% year-on-year sales growth for the recreational vehicle brand.