Case Study: National Hire Brand achieves 433% growth and $10.6M revenue with April Ford

National Hire Brand drives 433% growth and $10.6M with April Ford

The customer, a national hire brand, sought to accelerate its growth and adapt to the changing COVID economy. The vendor, April Ford, was engaged to develop and implement an omnichannel performance marketing strategy to increase online bookings and reinforce the brand's value.

April Ford executed a strategy utilizing Google Ads, Meta Advertising, and Programmatic Digital TV ads. This approach communicated clear value propositions and was optimized in real-time for lockdown locations and shifting audience demands. The results were phenomenal, generating $10.6M in revenue and achieving 433% growth. Key metrics included a 25X return on ad spend (ROAS) for Meta ads and a 148X ROAS for Google Search & Display ads.