Case Study: a national burger franchise boosts direct sales and loyalty with April Ford

Maximised Profits for National Burger Franchise boosts loyalty members 380% with April Ford

The vendor April Ford was engaged by a major national burger franchise to maximize profits by amplifying direct in-store and online sales across its 15 locations. The primary challenge was to reduce reliance on high-commission third-party delivery orders and drive sales through the brand's own full-margin app and website.

April Ford implemented a multi-level performance strategy that included a new website, influencer marketing, and a geotargeted Meta ads campaign. The solution successfully shifted consumer behavior, resulting in an 8% increase in dine-in and takeaway sales, a 5.77% rise in direct online orders, and a 380% growth in loyalty program members. Critically, high-commission delivery orders were reduced by 26%, significantly increasing profitability for the franchise.