Case Study: CPAP Direct achieves higher conversions and ROAS with April Ford

High Growth for Sleep Apnea Specialists boosts Google conversion value 40% with April Ford

The customer, CPAP Direct, is Australia's largest independent provider of sleep apnea treatment equipment. They faced the challenge of generating sustainable revenue growth and increasing their market share in a saturated health market. They partnered with the vendor April Ford to manage their digital advertising, including Google Ads and Meta Advertising.

April Ford implemented a full-funnel performance strategy targeting two key audience segments: those diagnosed with sleep apnea and those new to the condition. This approach maximized brand visibility and provided a competitive advantage. The results included a 40% year-on-year increase in Google conversion value for three consecutive years and a 6.3 average ROAS from Google Shopping campaigns. Meta campaigns also performed 55% higher than the retail industry standard for click-through rate.

High Growth for Sleep Apnea Specialists