Case Study: GI Energy achieves more qualified leads with April Ford

GI Energy increases qualified leads with April Ford

GI Energy, one of Australia's longest-serving energy reduction companies, faced the challenge of standing out and generating qualified leads in the highly competitive solar industry. The vendor, April Ford, was engaged to build a digital marketing strategy that would articulate the company's value and help it better compete with the sales strategies of competitors.

April Ford implemented a comprehensive lead generation strategy for GI Energy, strengthening its offering across digital marketing platforms. This included website and landing page design, Google Ads, and Meta Advertising. The refreshed strategy significantly increased qualified leads for the solar expert, enabling the team to continue innovating in the fast-paced technology sector.

GI Energy