Case Study: MakeMyTrip boosts mobile app downloads and conversions with AppVirality

MakeMyTrip - Customer Case Study

MakeMyTrip, a leading online travel company based in India, sought to boost mobile app growth and user engagement in a competitive market. Their challenge was to find an efficient organic growth strategy that was more robust and faster than methods like ASO, without relying heavily on paid marketing. They partnered with the vendor AppVirality to leverage its in-app referral marketing service to meet these goals.

AppVirality provided a data-driven, plug-and-play toolkit for running referral campaigns, which empowered MakeMyTrip's marketers to test and optimize programs without depending on technical teams. The solution delivered significant results: AppVirality helped increase overall app downloads by 20%, boost the transaction rate by 20%, and raise conversions by 25%, successfully driving organic user growth.

MakeMyTrip

Anirudh Maitra

Senior Product Manager