Case Study: The Economist achieves 44% more app downloads with AppTweak

The Economist grows app downloads by 44% with AppTweak

The Economist, a global news organization, faced the challenge of efficiently managing its Apple Ads campaigns to bridge the gap between high-funnel metrics and its ultimate goal of subscription growth. They needed more granular performance insights and automation to maintain a strong impression share while managing the channel more effectively. To address this, they turned to the vendor AppTweak and its Campaign Manager product.

AppTweak implemented a solution using automation templates for bidding and custom product pages. This allowed The Economist to maintain a 90% impression share on high-intent keywords and align ad traffic with specific user intent. As a result, AppTweak helped The Economist increase its app downloads by 44% within one month, while also reducing manual workload and enabling more data-driven decisions.

The Economist