Case Study: Sykes Holiday Cottages boosts app store visibility by 45% with AppTweak

Sykes Holiday Cottages grows app store visibility 45% with AppTweak

Sykes Holiday Cottages, a UK-based holiday rental company, faced a challenge with its app store optimization (ASO) strategy. Relying on an external agency for insights led to retrospective, monthly reports, making it difficult to respond quickly to ranking changes or competitor activity. They partnered with the ASO tool provider AppTweak to bring their ASO process fully in-house for more immediate and actionable data.

By implementing AppTweak, Sykes gained real-time keyword and competitive intelligence, which allowed for faster decision-making and stronger alignment across its marketing teams. The solution delivered significant results, including a 45% year-over-year increase in iOS visibility and the app reaching its highest store rankings year-to-date. AppTweak also enabled more effective coordination with paid campaigns and provided clearer reporting to demonstrate the impact of ASO internally.

Sykes Holiday Cottages