Case Study: Wix achieves a 257% increase in #1 keywords with AppTweak

How Wix achieved a remarkable 257% growth in #1 keywords in a month

Wix, a leading global SaaS platform for creating and managing online presences, faced intense competition in the website-building industry and sought to improve the visibility of its "Wix Owner" app on app stores. Their challenge was to outshine competitors and boost discoverability by improving their keyword rankings. They turned to AppTweak's app store optimization (ASO) tools to address this.

Using AppTweak, the Wix team conducted thorough keyword research and competitor analysis to identify top-priority terms for their metadata. They then tested new metadata and used AppTweak's monitoring features to track performance. This strategy resulted in a remarkable 257% increase in keywords ranked #1 on the Google Play Store in just one month, significantly boosting the app's visibility and driving downloads.

Wix

Roni Rechanik

ASO Specialist