Case Study: Vinted achieves 210 new top 10 keyword rankings with AppTweak

How Vinted increased the number of keywords ranking in the Top 10

Vinted, a large online marketplace for second-hand fashion, needed to strengthen its app's position in the App Store and develop a more diverse marketing strategy as it expanded across Europe. To support this organic growth, they required a consistent app store optimization (ASO) strategy focusing on keyword optimization and competitor benchmarking. They turned to the vendor AppTweak and its suite of ASO Tools to address this challenge.

AppTweak provided solutions including Keyword Research and Competition Monitoring, which helped Vinted identify high-performing keywords used by rivals and optimize its metadata, even in new languages using the auto-translation feature. Through daily alerts and API reporting, Vinted efficiently monitored competitors and market changes. As a result, AppTweak helped Vinted rank in the top 10 for 210 new keywords across six European markets on both the App Store and Google Play within a six-month period.

Vinted

Quoc Anh Luong

ASO Manager