Case Study: Tao boosts downloads 10x with AppTweak's in-app events

How Tao Shopping optimized user acquisition with in-app events

Tao, an online shopping platform for Japanese consumers developed by Alibaba International, faced high user acquisition costs and challenges with precise targeting during its launch phase. With support from AppTweak's ASO Tools, they sought a more effective growth strategy to connect with local users.

AppTweak's solution involved a strategy using in-app events on the App Store to showcase exclusive promotions. This approach led to multiple featurings, which dramatically increased the app's visibility. The results for Tao included a 10x increase in downloads and the app reaching the number two position in its category's top charts.

Tao