Case Study: SuperScale boosts organic downloads by 450% with AppTweak

How Superscale increased organic downloads on Google Play more than 450% with ASO

SuperScale, a mobile growth platform, was tasked with growing the user base for the game Tiny Tower. Their initial paid user acquisition strategy was underperforming due to the game's outdated app store page. To overcome this challenge, they partnered with the vendor AppTweak to shift focus to improving the game's organic visibility and product page.

AppTweak's ASO tool provided the solution, enabling SuperScale to perform extensive market and competitor research. This led to keyword optimization in the metadata and the creation of new, tested creative assets. As a result, Tiny Tower's conversion rate uplifted by 4.03%, downloads from search increased by 25%, and downloads from Google Play Explore grew by over 450%.

SuperScale

Milan Strba

Head of Growth Marketing