Case Study: SoundCloud increases ROAS by 190% with AppTweak

How SoundCloud Increased ROAS for non-branded keywords by 190%

SoundCloud, a major music streaming platform, and its primary acquisition channel, Apple Search Ads. They struggled to scale these campaigns effectively, with spending reaching only 56% of their daily budget. AppTweak was brought in to address this challenge.

AppTweak implemented a multi-step solution using its Atlas AI technology for keyword discovery and campaign optimization. The process involved finding new relevant keywords, optimizing bids for cost-per-install and later for return on ad spend (ROAS) by integrating a lifetime value model. This approach allowed SoundCloud to triple its advertising budget. The results included a 4x increase in downloads from non-branded keywords and a 190% increase in ROAS for those keywords.

SoundCloud

Juliette Swersky

Growth Marketing Manager