Case Study: SoundCloud achieves 58% higher conversion rates and 39% lower CPI with AppTweak custom product pages

How SoundCloud decreased CPI by 39% with custom product pages

SoundCloud, a global music streaming platform, sought to lower its cost-per-install (CPI) and improve conversion rates for its Apple Search Ads campaigns. To address this challenge, SoundCloud partnered with the vendor AppTweak to explore opportunities for optimization, particularly through the use of custom product pages.

AppTweak's solution involved analyzing user reviews to identify a key competitive advantage: unlimited skips and fewer ads. The AppTweak team then designed new app store creatives that highlighted these benefits. These visuals were implemented via custom product pages for campaigns targeting competitor keywords. As a result, AppTweak helped SoundCloud achieve a 58% increase in conversion rate and a 39% decrease in cost-per-install, leading to significant budget savings.

SoundCloud

Juliette Swersky

Growth Marketing Manager