Case Study: Product Madness improves ASO workflows with AppTweak

How Product Madness improved ASO Processes & workflows within 1 month

Product Madness, a leader in social casino mobile games, faced challenges with internal ASO processes, including difficult team onboarding, a lack of quick reporting, and poor communication with creative and UA teams. These issues hindered their ability to quickly capitalize on new trends like Apple's In-App Events. To address this, they turned to AppTweak for its App Store Optimization services.

By implementing AppTweak's shared workspaces and features like chart notes and the Keywords Position Map, Product Madness streamlined collaboration and data sharing. This solution dramatically improved cross-team workflows. As a result, they were able to launch over 100 In-App Events across their major titles within 12 months and reduced their campaign launch cycle to just one week, significantly accelerating their growth.

Product Madness

Laura Krivetskaya

ASO Team Lead