Case Study: Pixel Federation achieves top App Store rankings with AppTweak

How Pixel Federation optimized its ASO before a game launch to secure top rankings

Pixel Federation, a mobile game developer, faced the challenge of optimizing the app store visibility for their new game, Port City, to compete with established titles from launch. Their ASO lead, Matej, needed to find a balance between branding and high-volume gameplay keywords using AppTweak's ASO tools.

Using AppTweak's keyword research metrics, the team optimized the game's title to "Port City: Ship Tycoon." This strategy led to the game ranking #1 for the keyword "port" within two weeks and achieving top 10 rankings for other key terms, securing long-term visibility and download growth.

Pixel Federation

Matej Jurcak

ASO Lead