Case Study: Pixel Federation achieves 470% organic install growth with AppTweak Reporting Studio

How Pixel Federation measured app installs & revenue growth after being featured

Pixel Federation, a mobile simulation game developer, faced the challenge of consolidating key performance data from multiple sources to understand the impact of their ASO and marketing efforts. Their ASO Lead needed a single source of truth to efficiently attribute changes in performance, such as spikes in downloads, to specific activities like being featured on the app store.

By implementing AppTweak's Reporting Studio and integrating it with AppsFlyer, Pixel Federation could build custom reports to monitor organic and non-organic installs and revenue in one place. This solution allowed them to clearly measure the results of being featured as the App Store's Game of the Day, which drove a 470% uplift in organic installs and a 540% uplift in organic revenue for their game Train Station 2. AppTweak's reporting tools provided an efficient way to track KPIs and demonstrate the tangible impact of their ASO work.

Pixel Federation

Matej Jurcak

ASO Lead