Case Study: Upside ranks Top 10 for "Black Friday" with AppTweak and Moburst

How Moburst Helped Upside Rank in the Top 10 on the App Store for “Black Friday”

Moburst, a mobile marketing agency, faced the challenge of identifying new keyword opportunities for their client Upside, a cash-back app, during their monthly metadata optimization. Seeking to capitalize on upcoming seasonal search trends, they needed to find a way to optimize for high-volume terms like "black friday" to increase app visibility for their client. They used AppTweak's ASO tools to address this challenge.

By using AppTweak's platform for seasonal keyword discovery and ongoing rank monitoring, Moburst was able to proactively optimize Upside's metadata. This solution led to the app's organic ranking for "black friday" soaring from being unranked to #9 on the App Store. The strategic move also resulted in an approximate 10% increase in overall app visibility, successfully capturing seasonal traffic. AppTweak provided the necessary tools for Moburst to achieve these significant results for their client.

Moburst

Dana Damkani

Senior ASO & CRO Analyst