Case Study: LOOKFANTASTIC achieves a Top 10 UK App Store ranking with AppTweak

How LOOKFANTASTIC Secured a Top 10 Ranking in the UK Charts

LOOKFANTASTIC, a leading online beauty retailer, aimed to secure a Top 10 ranking in the UK App Store's Shopping category as part of their user acquisition strategy. This challenge required a comprehensive refresh of their app's metadata. They partnered with the vendor AppTweak to leverage its App Store Optimization (ASO) tools to achieve this goal.

By utilizing AppTweak's features for keyword research, optimization, and performance monitoring, LOOKFANTASTIC updated its metadata and implemented in-app events. This solution, which capitalized on the synergy between ASO and Apple Search Ads, led to significant results. AppTweak's data shows that within three days, LOOKFANTASTIC's visibility score increased by over 8%, culminating in a record-high score of +16.84%. This effort also contributed to a massive 721% monthly install growth and successfully secured the coveted Top 10 ranking.

LOOKFANTASTIC