Case Study: King reduces recurring ASO tasks by 62% with AppTweak

How King reduced time spent on recurring ASO tasks by 62%

King, a leading interactive entertainment company and creator of the Candy Crush franchise, faced the challenge of efficiently monitoring keyword visibility for its vast portfolio of games across multiple app stores. Sudden algorithm changes, new competitors, and unexpected visibility drops required the ASO team to react quickly, making their existing processes for managing these recurring tasks time-consuming. They sought a solution from the ASO consulting services at AppTweak.

AppTweak implemented a Custom Automated Data Studio Report and a Status Check Report, consolidating data into a single view for efficient monitoring. This solution provided the team with better insights, enabling quicker actions and a more proactive update cadence. As a result, King achieved a 4.47% average year-over-year increase in games' visibility and reduced the time spent on recurring ASO tasks by 62%.

King

Rocío Morales

Associate Director Performance Marketing