Case Study: iVisa saves $12K with AppTweak's Custom Product Pages

How iVisa used custom product pages and saved +$12K

iVisa, a global travel documentation service, sought new strategies for their App Store Optimization (ASO) and paid user acquisition to boost conversions. Due to their rapid expansion, they lacked the time and knowledge to research and implement the most effective approaches, so they partnered with the vendor AppTweak for guidance.

AppTweak's solution was to implement custom product pages for Apple Search Ads campaigns, creating geographically relevant landing pages for users. With AppTweak's support, iVisa optimized its creatives in-house. This strategy led to a significant decrease in cost-per-install in key markets, saving iVisa over $12,000 in CPI within six months.

iVisa

Juan Ignacio Gori

Head of SEO