Case Study: Games24x7 ranks #1 for "rummy" on the Indian App Store with AppTweak

How Games24x7 managed to rank #1 on a specific keyword on the Indian App Store

Games24x7, an Indian online gaming company, relied on AppTweak to create a data-driven ASO strategy. Their challenge was to identify high-value keywords that would drive downloads and improve their visibility on the iOS and Android app stores, requiring them to better understand their competitive market.

Using AppTweak’s Keyword Research tools, the team identified new opportunities and analyzed competitor traffic. This allowed them to design their entire ASO strategy around the high-volume keyword "rummy." As a result, Games24x7 achieved the #1 ranking for that term on the Indian App Store, significantly increasing their organic visibility and downloads.

Games24x7

Charmis Pala

Head of SEO