Case Study: Deezer improves ASO reporting and global performance insights with AppTweak’s API

How Deezer used AppTweak’s API for its ASO reporting

Deezer, a music streaming service, faced challenges in reporting on the global performance of its App Store Optimization (ASO) efforts. The company needed a solution to automatically pull and analyze data to save time on processing, compare performance across periods, and easily share insights. AppTweak’s API provided the tool they needed to address these challenges.

By implementing AppTweak’s API, Deezer automated its data retrieval into dashboards, allowing the team to monitor key ASO KPIs like first-time downloads and conversion rates. This solution enabled effortless month-over-month and year-over-year comparisons and provided a unified view of the store acquisition journey. As a result, AppTweak empowered the Deezer team to showcase the impact of their ASO work to stakeholders and make data-driven decisions to support the app's global strategy.

Deezer

Mohand Kabeche

Head of Organic Acquisition