Case Study: Binance achieves 95,000+ incremental yearly installs with AppTweak

How Binance Global Yearly Installs Increased by 95,000+

Binance, a leading global cryptocurrency exchange, sought to increase app download velocity and improve conversion rates for high-priority keywords. Their challenge was that users searching for specific crypto terms were not converting as desired, which risked losing valuable traffic and hindering their organic rankings. To address this, they partnered with AppTweak to develop a more targeted App Store Optimization (ASO) strategy.

Using AppTweak's Keyword Research, Competitor Analysis, and CPP Explorer tools, Binance identified opportunities and built localized custom product pages. AppTweak's Reporting Studio was then used to monitor the performance of this new strategy. The solution delivered an incremental increase of over 95,000 global yearly installs and secured the #1 rank for their selected keywords in nearly all of their 45 targeted markets.

Binance

Pau Sicilia

Growth Marketing Manager