Case Study: AliExpress boosts conversion rates with AppTweak

How AliExpress Balanced Paid and Organic Efforts on Google Play

AliExpress, a global e-commerce platform, sought to reduce its reliance on paid user acquisition on Google Play. The company noticed that paid campaigns were often targeting keywords where they already had strong organic visibility. To build a case for reallocating its budget more effectively, AliExpress partnered with AppTweak for its ASO Tools and Consulting Services.

AppTweak developed a model to measure the impact of paid traffic on organic downloads, which helped visualize potential budget savings. For a test in Turkey, AppTweak guided metadata optimization before AliExpress halted its paid campaigns for four weeks. The results included a 45% increase in conversion rate and substantial cost savings, demonstrating the power of organic efforts.

AliExpress

Jin Liang

Product Manager