Case Study: Vaaree achieves a 30% conversion surge with Apptrove

Vaaree boosts install-to-signup conversion by 30% with Apptrove

Vaaree, a rapidly growing home essentials brand, faced stalled growth due to fragmented reporting, inconsistent attribution, and a lack of visibility into post-install user activity. Their broken app marketing data prevented them from scaling effectively. They partnered with Apptrove, a mobile measurement partner, to find a solution.

Apptrove provided Vaaree with full-funnel visibility, eliminated invalid installs, and identified which campaigns were driving the highest lifetime value. This gave marketing, product, and analytics teams a single source of truth for their data. The results for Vaaree included a 30% increase in install-to-signup conversion, a 40% reduction in time spent wrangling reports, and a 25% increase in ROI on paid media, all achieved with Apptrove.

Vaaree