Case Study: FoodHub Achieves Smarter Marketing Optimization with Apptrove

Rewriting Rules for Marketing Success at FoodHub with Apptrove’s Mobile Measurement Partner

FoodHub, an online food ordering company and SaaS provider for restaurants, faced significant challenges in tracking its marketing campaigns. They struggled to identify the sources of app installs, measure customer lifetime value, and track the performance of specific initiatives like QR codes, leading to inefficient budget allocation and difficulty scaling user acquisition. To address this, they partnered with Apptrove and implemented its MMP product.

By using Apptrove’s unified platform, FoodHub gained precise tracking and detailed insights into all marketing channels. The solution included tools like Unilink for QR code tracking and a multi-layered fraud shield. The results were dramatic: from May to June 2024, non-organic revenue grew by over 1,834% and total app installs increased by 843%, while fraudulent installs were drastically reduced. Apptrove enabled FoodHub to optimize campaigns, lower costs, and make data-driven decisions for scalable growth.

Foodhub

Dhananjayan Sekar

Head - Digital Marketing