Case Study: Pi42 achieves higher-quality traffic and stronger trade attribution with Apptrove

Pi42 grows affiliate contribution from 0% to 20% with Apptrove

Apptrove helped Pi42, a trading platform, address its core challenge of moving beyond simple app install metrics to understand which users would actually deposit funds and trade, creating real business value. The company also struggled to identify which of its expanding affiliate network was driving reliable, high-quality traffic.

By implementing Apptrove's attribution, deep linking, and event tracking, Pi42 gained visibility into the entire user journey from sign-up to trade. This solution allowed them to focus on traffic quality and identify valuable partners. As a result, Apptrove helped Pi42 grow affiliate contributions to 20% of overall volume, lower its cost per lead, and improve return on investment.

Pi42