Case Study: iTAP boosts app installs and blocks fraud with Apptrove

iTAP - Customer Case Study

iTAP, a new-age entertainment platform based in Mumbai, was seeking a mobile measurement partner (MMP) to boost user acquisition and brand visibility. Their key challenge was finding a solution with robust anti-fraud capabilities to protect their marketing spend across multiple partners and networks. They selected Apptrove as their MMP based on strong industry recommendations.

Apptrove provided a comprehensive platform combining mobile attribution, advanced analytics, and built-in fraud prevention. This solution enabled iTAP to run large-scale campaigns and manage partners efficiently. The results were significant, with Apptrove helping to block 95% of fraudulent installs and achieve a 266% increase in app installs, totaling 400,000 new installs since onboarding.

iTAP

Amol Gharpande

Manager