Case Study: iTAP boosts app installs and reduces ad fraud with Apptrove

iTAP boosts app installs 266% with Apptrove

iTAP, a new age OTT entertainment platform based in India, faced the challenge of optimizing its mobile marketing campaigns and protecting its budget from ad fraud. To address this, the company onboarded Apptrove to track and improve user acquisition for its newly-launched app.

Apptrove implemented its mobile marketing platform with an in-built Anti-Fraud tool, which helped iTAP identify and block fraudulent traffic. As a result, iTAP saw a 266% increase in app installs, achieving over 400,000 installs within 18 months. Apptrove's solution also successfully tracked and blocked 95% of fraud installs, safeguarding the platform's marketing investment.

iTAP