Case Study: GroMo achieves higher user acquisition and lower fraud with Apptrove

Gromo boosts user acquisition 238% with Apptrove

The customer, GroMo, is a company working to improve financial product accessibility in India via its mobile app. Their challenge was the immediate need to effectively manage and scale their mobile marketing campaigns to acquire valuable users. They turned to the vendor Apptrove for its mobile marketing platform (MMP) to address this.

Apptrove's solution provided GroMo with deep insights into the user journey and included a robust anti-fraud tool. This helped GroMo save resources previously spent on low-value users and protect their campaigns. The results were significant, including a 238% quarter-over-quarter increase in user acquisition and a 42% decrease in fraudulent installs.

Gromo